How to Market Yourself as a Coach or Consultant

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About Course

Completely Updated and Re-Recorded in 2022!

The entire course has been completely updated and re-recorded to ensure it’s current and covers everything I believe is important to successfully market an independent coaching or consulting business.


Are you an independent Coach or Consultant who is just starting out in business?

Or perhaps you’ve been in business for awhile but you’re not attracting enough clients or making enough money?

There’s a lot that goes into building a successful Coaching or Consulting business.

In this course, I’ll teach you exactly what you need to KNOW and DO to successfully market yourself as an independent coach or consultant.

Hi, I’m Debbie LaChusa, and I’ve been in business on my own as an independent coach, consultant, and online teacher since 1998 – that’s 24 years!

When I started out I was probably a lot like you… I didn’t have any experience running or marketing my own business. The one advantage I did have was that I had studied marketing in college and I’d spent 13 years working in the marketing industry. It was very different marketing my own business, but over time I figured out how to translate my corporate marketing experience into a process that worked for marketing my own business.

It worked so well I started coaching other coaches and consultants, and ultimately began teaching online.

Since 1998, I’ve built and run a 6-figure consulting business, a 6-figure coaching business, and a 6-figure online course business.

This course is based on the same 4-step process I used to market my own businesses, and that I used for years with my one-on-one coaching clients.

It’s a process that’s been proven in the real world… has stood the test of time… and just plain works!

If you’d like to learn how to…

  1. Package Your Services… so you can stop selling your time or creating spec proposals
  2. Brand Yourself and Your Business… so you stand out from everyone else who does what you do
  3. Market Your Services… so you attract more of your ideal clients, more easily
  4. Sell Your Services… in a way that doesn’t feel like selling and works better than free coaching sessions

Then this course is for you!

In this course I walk you through each of these 4 steps with…

  1. Extensive Virtual Coaching (including real world examples, stories, and instruction based on years of experience)
  2. Worksheets & Handouts (the same worksheets and handouts I used with my private clients)
  3. Demo Videos (to demonstrate how to do the technical work I teach in this course)
  4. Suggested Resources (to help you quickly implement what you’re learning in this course)

All to help you apply my 4-step process to your coaching or consulting business.


I’ve been teaching this content online for 9 years and more than 12,000 coaches and consultants have learned how to Package, Brand, Market, and Sell their services using my proven, proprietary process.

Course Content Updated and Completely Re-Recorded in 2022 – Here’s What’s Changed

This re-recording of the original course I created in 2013 includes changes based on my additional 9 years of online business experience. I’ve streamlined my 4-Step Package-Brand-Market-Sell Process, updated my recommendations on Branding, and added all new sections on Website Development and Adding Services/Diversifying.

Here’s what a few students in the original version of this course had to say…

“I took this course after her signature program course and it is already yielding gems. She is BRILLIANT, knows her stuff, actually understands the PSYCHOLOGY of her client and how important it is to create a business you like. As a serial entrepreneur, I can truly see her personal experience coming through in understanding that knowing her client is the way to craft a business they will be successful at because they love what they are doing…this is very different from many people selling marketing courses. Really happy I found her.”

“After decades in the travel industry, the pandemic forced me to pivot and this course has been invaluable in realistically redefining my scope, branding, and marketing. If you are in the same boat or at the start of a new business, this course is a must! Simply follow the steps, complete them as you go along and you’ll have an actionable business plan by the end of it. Good luck!”

Be sure to watch the Free Preview videos to get a better idea of my teaching style and what this course covers.

I look forward to seeing you in class and helping you market your coaching or consulting business!

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What Will You Learn?

  • How to identify your Ideal Clients so you know exactly who to market and sell to
  • How to uncover your ideal Niche based on your experience, expertise, skills, and the clients you can best help
  • How to create a Signature Program so you can stop selling your time or creating spec proposals
  • How to develop a Core Marketing Message so you know exactly what to say in your marketing to attract your ideal clients
  • How to write Compelling Marketing Copy you can use to attract your ideal clients
  • How to create a Unique, Authentic, and Compelling Brand that will set you apart from everyone else who does what you do
  • How to create a Financially Viable Business and understand exactly what it will take to reach your financial goals
  • How to Generate Leads Online and Build an Email List of interested prospects
  • How to comfortably and confidently Sell your services using Free Consultations
  • How to Track and Fine-tune your marketing so it continues to work better and better the longer you're in business
  • How to easily create your own Wordpress Coaching or Consulting Website
  • When the best time is to Add Services or Diversify your business

Course Content


  • Introduction
  • Before We Dive In – Please Don’t Skip This Lesson!

Building Your Business & Marketing Foundation

Packaging Your Services

Branding Yourself & Your Business

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